What your website can learn from Obamacare’s shaky launch
While the Republicans in Congress were busy shutting down National Parks and furloughing government workers in an ill-fated attempt to delay, defund or simply discredit the Affordable Care Act, the buggy launch of Healthcare.gov seem to be doing their work for them. Had freshman Senator Ted Cruz skipped his well-publicized filibuster, the American press would […]
Retargeting Adrift in a Mobile Seachange
Remember cookies? Not the kind you dunk in milk; the kind that relentlessly chase after you on the web. Right! Those cookies! Well, they are quickly becoming a thing of the past. “In the old days of ad targeting, we give them a list of sites and we’d say, ‘Women 25 to 45,’ “ said David […]
Packaged Goods Flying Off the E-Commerce Shelf
Remember trips to the grocery store as a kid? Riding in the shopping cart, reaching for the Cheerios and pancake boxes? Whining till Mom would drop a coin in the electric rocking horse? Putting a nickel in the gumball machine? So Norman Rockwall. So last century! Today, a shopping cart is more frequently an icon […]
The Death of A Brand
The American humorist Mark Twain once had to take to task a newspaper that had prematurely reported his passing. Twain’s letter to the editor was brief and to the point: “The reports of my death have been greatly exaggerated.” And while it may be a little early yet to announce the passing of the BlackBerry, […]
