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The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”?

Dallas advertising agency Agency Creative has added two new wins to their client roster: Amarillo Town Club and IMI Hydronic Engineering.

The growth of e-commerce stores continues to rise, but does that mean that brick-and-mortar outlets should simply fold up their tents? By no means. Clearly,

How do you create engaging content for a product or service that is…well…really boring? Or maybe not full-bore boring, just abstract, abstruse or intangible. Here