What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition
The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun at the zoo as we think about this.
Agency Creative Picks Up Two New Accounts
Dallas advertising agency Agency Creative has added two new wins to their client roster: Amarillo Town Club and IMI Hydronic Engineering.
Maximizing In-Store Marketing Opportunities
The growth of e-commerce stores continues to rise, but does that mean that brick-and-mortar outlets should simply fold up their tents? By no means. Clearly, there are a lot of tactics that can get people into a brick-and-mortar location––couponing, FSIs, TV commercials, social media ads, etc. But I’d like to focus on how to leverage […]
Content Marketing for Boring Brands
How do you create engaging content for a product or service that is…well…really boring? Or maybe not full-bore boring, just abstract, abstruse or intangible. Here are eight handy rules to energize your brand’s content marketing for a less-than-exciting brand.
