What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition
Scott Schindele | 4 MIN READ
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In All, Blog, Branding, Positioning
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What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition

The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”?

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 Agency Creative Picks Up Two New Accounts
Agency Creative | 2 MIN READ
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In Agency Updates, All, News
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Agency Creative Picks Up Two New Accounts

Dallas advertising agency Agency Creative has added two new wins to their client roster: Amarillo Town Club and IMI Hydronic Engineering.

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 Maximizing In-Store Marketing Opportunities
Scott Schindele | 3 MIN READ
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In All, Blog, In-store Marketing, Mobile
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Maximizing In-Store Marketing Opportunities

The growth of e-commerce stores continues to rise, but does that mean that brick-and-mortar outlets should simply fold up their tents? By no means. Clearly,

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 Content Marketing for Boring Brands
Agency Creative | 4 MIN READ
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In All, Blog, Content Marketing, Marketing Trends
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Content Marketing for Boring Brands

How do you create engaging content for a product or service that is…well…really boring? Or maybe not full-bore boring, just abstract, abstruse or intangible. Here

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