Day: November 13, 2015

Does Generational Marketing Work?

First, there were the “Baby Boomers”––a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.” These were those children born from 1964 to1980, what we eventually called “Generation X.” Next came “Gen Y,” those who were born between 1981 and 1994. These, we redubbed “Millennials”–– […]