Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.
Passion is a force
But it must be channeled. This is why we have a brand development process that serves as the foundation for all we do. Before we leap feet first into creative development, we learn a brand as best we can. Inside and out.
The first phase we call discovery. We bone up on where a brand has been, where it is going and where it is today. We survey the competitive landscape. We cover the waterfront.
The next step is mulling things over and boiling things down to a compact, portable selling message. Short. Sweet. Strategic. To the point.
The third step is heating things up. We take the messaging ingredients into the kitchen and fire up our imaginations. There are many ways to serve something up. We’ll share with you our creative casseroles and clever concoctions––the dishes that stir our spirits and race our pulses.
Here, we take our finalized creative expression and blow it out into the most relevant marketing channels. We fill the bill, then we push the envelope. Then we set the metrics to measure our performance.
We then watch the fire ignite. But the process doesn’t stop there. Our best-in-class campaign tracking provides clients with unmatched transparency and real-time results.
We call this our process.
You can call it Combustion.
Our Digital Equation
Our Digital Equation is based on a thorough analysis of your brand’s assets, keywords and competitive landscape. Discover how this proprietary process can light a fire under your brand.