A fun new campaign for Pruett’s Food.
Pruett’s Food is an independent grocery in Oklahoma with 10 stores. In less than a year we launched an online-shopping campaign and now have launched a full branding campaign for the brand. The new campaign humorously features Pruett’s Food as the food geeks that they are: fresh food experts and their “ProFreshional” staff.
The campaign consists of a series of 12 Connected TV spots that will run over the next 12 months – with digital tactics to support the campaigns consisting of display ads, social media ads, and emails that all point to unique landing pages. These campaigns play on all the factors that make Pruett’s Food a local favorite.
The TV spots are geo-targeted around each store location with a layer of behavioral targeting that hones in on the desired Pruett’s Food shopper. This ensured we maximized the ad spend. Since launching the initial online shopping campaign, we have seen website traffic increase by 386% (January 2020 – July 2020), and since the launch of the initial TV campaign in November, we have seen over 6,000 visits to the Rockin’ Holiday Ham recipe page, with an equivalent number of visitors to the shop online pages.
Check out these first two spots of the campaign:
The campaigns will continue to rotate every 4-6 weeks.