Crafting Your Hotel Chain’s Elevator Pitch
Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever bothered crafting one.
The Essential Steps to a Successful Marketing Plan
Go with your gut. That’s great advice for ordering in a restaurant. It’s a lousy way to make marketing decisions. Even so, many CEOs and marketing executives often make strategic marketing choices on little more than gut-feel. These are decisions that can affect the future of a company for years to come. Yet, making these […]
