Credit Union Marketing Strategies to Win More Customers
Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than ever before.
Eight Best Practices for Maximizing Your Credit Union Marketing
As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed. Here are eight best practices that can maximize your credit union marketing strategies:
Bank Marketing: Three Keys to Improving Your Bank’s Branding
Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique. But there are three things that every bank should remember:
8 Tips to Make Your PSA Campaign a Success
Public service announcements (PSAs) have always provided great opportunities for ad agencies to flex their creative muscles and give back to the community. Developing good creative is usually the part that comes easy. Making an impact with a Public Service Announcement from a media standpoint is not quite so simple. To make this work, you […]
Are Hotel Reviews a Predictor of Hotel Success?
Remember back when you could only find hotel reviews in fat little guide books that taught you the secrets of traveling abroad? Now our travel guides are, well, us. We write the reviews on everything from meals to movies to hotel accommodations. Thank you, Internet.
How Hotels Can Better Market to Millennials
For years, hospitality marketing catered to the baby boomer business traveler. We used airline points, reward programs and fresh-baked cookies to lure this loyal road warrior as they flew from business meeting to business meeting. But today, the target audience is shifting to the millennial. Marketing to millennials is a different beast.
Anatomy of a Successful Medical Marketing Campaign
Ready for an anatomy lesson on how to market your medical practice? Here it is.
Do User Generated Reviews Influence Hotel Booking?
Today, social media impacts consumer buying decisions in a way few people would have ever imagined. This is particularly true for the hotel industry. A recent study conducted by Pennsylvania State University sheds light on how user-generated reviews and ratings impact individuals looking to book a trip out of town.
Is TV Everywhere changing how people watch television?
In 2009, Time Warner Cable introduced the concept of TV Everywhere––a model that allowed subscribers to access television content across multiple platforms. Since that time TV viewing habits have seen a dramatic shift.
Healthcare Marketing Trends
These days healthcare marketing has its hands full. From the Affordable Care Act (ACA) to retiring baby boomers, 2014 is going to be a year of significant change. Here are 5 significant trends we think healthcare marketers need to get their arms around:
