A brand is everything
Scott Schindele, Account Director at Agency Creative: “I had the pleasure of sitting down with Bryan Weatherford from BizTV Texas to discuss the importance of branding, certainly one of our favorite subjects at Agency Creative. It was a very informative discussion and we both thoroughly enjoyed it. We’re looking forward to visiting BizTV Texas again […]
Is Billboard Advertising Still Relevant?
Is billboard advertising still relevant? It’s an interesting question that doesn’t have a simple answer. Edward Boches, professor of advertising at Boston University, believes that although billboards may feel like a throwback, they are one of the few remaining shared public marketing experiences. “Given the fragmentation of media (digital, social, on-demand TV),” argues Boches, “there are […]
How Delivery is Reshaping the Restaurant Industry
As our client TGI Fridays International can attest to, online food delivery platforms are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap of their mobile phone.
What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition
The Unique Selling Proposition, or USP –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun at the zoo as we think about this.
6 Tips for Using Online Video on Your Company Website
A wise man once observed that a picture is worth a thousand words. To which I reply: a video is worth a thousand pictures. It’s true. Studies indicate that 73 percent of American adults are more likely to buy your product or service after watching an online video about it.
An Introduction to Generation Z Marketing
For years now, marketing people have obsessed about the emotional inner-workings and hot buttons of the millennials (AKA, “Generation Y”). But as important as the millennials are, there is a new generation that is starting to eclipse them: “Generation Z.”
What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition
The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun at the zoo as we think about this.
Maximizing In-Store Marketing Opportunities
The growth of e-commerce stores continues to rise, but does that mean that brick-and-mortar outlets should simply fold up their tents? By no means. Clearly, there are a lot of tactics that can get people into a brick-and-mortar location––couponing, FSIs, TV commercials, social media ads, etc. But I’d like to focus on how to leverage […]
Should Medical Practices Use TV Advertising?
Used to be, the only advertising a hospital or doctor did was a one-by-two-inch Yellow Pages ad. Then, an Arizona lawyer sued to advertise his services on air.
7 Ways to Seize Financial Marketing Opportunities
People love money but they hate dealing with financial institutions. Go figure. So how should financial marketing respond to this dilemma?
