How can the right social media strategy improve your business results? Let me count the ways:
1. How Social Media Impacts Your Sales Team
Ask any salesman if relationship building is important in the sales process. The answer will be a resounding you bet it is. Social media is all about relationships. An effective social media strategy helps your brand build an online relationship with your customers. Using social media as a relationship management tool can help your sales staff better mine important data, network with customers and make introductions. Take LinkedIn, for example. It’s the perfect tool for networking.
2. How Social Media Supports HR
Just like in sales, the HR department can leverage social media to find top talent. It’s pretty much a no-brainer. Today, 93 percent of all recruiters say they use LinkedIn to search for clients. There is no better way to head hunt.
3. How Social Media Helps PR
PR is all about reputation management and so is social media. Social media venues like Facebook and Twitter offer the perfect means to post and promote events for both B2C and B2B audiences. Nifty tools like Google Alerts and Viral Heat are great ways to achieve added visibility for your company and its products. You can share stories and major announcements through Digg, Stumbleupon and Reddit. Today, PR lives and breathes social media.
4. How Social Media Assists the Marketing Team
Want to create qualified lead generation? Enlist a good social media agency. Where else can you create original content that will stimulate interest in your business? Sites like Google+, Twitter, Flicker, YouTube and Pinterest can help your marketing team get their content out to scores of buyers and influencers. Blogs are another great social tool. They get out information and stimulate viral sharing among your target audience whether young or old.
5. How Social Media Benefits the Head Honcho
The big cheese is oftentimes the most skeptical about the necessity of investing time and money in a social media strategy. However, social media is perfect platform for him or her to add luster to their own personal brand. Thought-leadership articles, videos, webinars and regular Tweets can help give your C-suite the sort of visibility and buzz that enhance their careers and your sales. You’ll have the world on your string.
Blogs, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+––the list goes on. A well-honed social media strategy might be the most effective tool in your business toolbox. Keep it sharp. And come out swinging.