Instant Power - Consumer Product Marketing - Agency Creative

In this consumer product marketing case study, we focus upon Instant Power Corporation, a consumer-packaged goods company headquartered in Dallas, TX, manufacturing drain openers, drain maintainers, sewer & septic products and more.

The CHALLENGE

Instant Power has operated successfully for over 50 years, leveraging their proprietary product formulations that are proven to deliver better results than the big dogs Drano and Liquid Plumr. So what’s been keeping this challenger brand with a superior formulation and great retailer relationships from taking more market and mind share away from the industry Goliaths? Two words: Brand awareness.

Instant Power - Consumer Product Marketing - Agency Creative
Instant Power - Consumer Product Marketing - Agency Creative

The SOLUTION

Instant Power needed a powerful messaging platform and memorable campaign that would cement the name Instant Power in the hearts and minds of consumers while driving their clear point of difference home. To do this, Agency Creative first created a strong brand positioning that conveyed the fact that Instant Power is, in fact, “seriously better.” We then created a singular brand message encouraging consumers to “Feel the Power” of Instant Power. Not just the clog-busting power, but the powerful feeling of joy that DIY’ers get from conquering a hairy plumbing problem.

The consumer product marketing campaign is anchored by a rebranded website designed to bring the new campaign to life without busting the budget.

Instant Power - Consumer Product Marketing - Agency Creative

Digital Ads

Programmatic digital media programs initially launched in three cities for optimization and then rollout to more markets.

Instant Power - Consumer Product Marketing - Agency Creative
Instant Power - Consumer Product Marketing - Agency Creative
Instant Power - Consumer Product Marketing - Agency Creative
An extensive series of targeted video spots is bringing this seriously powerful campaign to life in a big way across social channels and the entire media mix.
Instant Power - Consumer Product Social Media Marketing - Agency Creative

“These guys impressed us with their strategy-first approach, digital intelligence and smart creative. We look forward to having a long and profitable relationship with Agency Creative.”

LARRY SIEGEL
PRESIDENT OF INSTANT POWER CORP.

The RESULTS

We’ve seen success in the walk phase of our “crawl, walk, run” strategy. The marketing efforts of the walk phase have proven significant results. We are eager to continue the campaign as we move into the run phase.

450
return on ad spend through Home Depot
300
return on ad spend through Instacart
Instant Power - Consumer Product Marketing - Agency Creative

Like the work? LET’S CONNECT

Green Chili Food Company's Spicy Branding Campaign | Agency Creative - Food marketing - Dallas Advertising Agency - Dallas Marketing Agency - Ad Agency Dallas TX - Agency Creative