Behavioral Data: How to Leverage It for Brand Marketing | Agency Creative

How to Leverage Behavioral Data for Your Brand

As the digital marketplace expands and evolves, many organizations are diving into the world of behavioral data targeting to better define and capture their target audience. Successful digital marketing means

Conversion Tracking Quote

Conversion Tracking: Choose your Weapons

The web analytics business is booming. Which means a proliferation of sleek digital weapons all promising to provide insight into the ROI of your organization’s digital marketing. But measuring Key

Mining Big Data

The big news at this year’s South by Southwest, Austin’s annual music and digital media marketing festival, was Big Data. The term deals with the collection of data sets so