As the digital marketplace expands and evolves, many organizations are diving into the world of behavioral data targeting to better define and capture their target audience. Successful digital marketing means
As a marketer, you’re probably responsible for generating leads and then nurturing those leads so they turn into customers, resulting in revenue for your company. No pressure, right? Also, as
No doubt, there is a lengthy spreadsheet floating amongst the office with rows upon rows of data. But is anyone using it to its full potential? While it is a
As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide which avenues to explore? Which
The web analytics business is booming. Which means a proliferation of sleek digital weapons all promising to provide insight into the ROI of your organization’s digital marketing. But measuring Key
No matter the size of your business’s piggy bank, budgeting for digital media to promote your brand has never been more important. Today, both B2B and B2C brands are recognizing
Social media is tricky business. Just ask any Social Media Agency. And even though most businesses are quick to set up a Google+ or Facebook page, they aren’t always sure
The big news at this year’s South by Southwest, Austin’s annual music and digital media marketing festival, was Big Data. The term deals with the collection of data sets so
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