Marketer, Meet Dashboard. 2018’s Must-Have Tool

Andrea Merrill
Blog | 5 MIN READ

As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide which avenues to explore? Which to abandon? How do we track the spend, performance, and effectiveness of each? How can we compare one tactic to another easily? Answer: Marketing dashboard!

Every tactic has some form of reporting, whether it’s their own analytics center or multiple excel sheets for us to sift through. And now, along with the depth of tracking and targeting, we can utilize comes a new level of data. I can see the average users gender or age for my website visitors. I can see what channel a user came in from, what pages they visited on my website and what actions they took on the website. I can see my typical customer’s affinities and online behavior patterns. I can target people who are friends with someone who recently got engaged or friends with someone who recently bought a house. I can target people who recently bought a used SUV in a specific price range. Now, with all these channels and capabilities, combined with the targeting capabilities, A/B tests, segments and ad sets, how on earth am I supposed to keep up with all of this data, let alone make sense of it?! Data has arrived, and unified, real-time tracking is now essential.

Just imagine if you could have a marketing dashboard that you could access 24/7/365 that had both high-level info and the detailed nitty gritty about the performance of your marketing campaigns – AND had your sales data so you could see the true ROI.

Man, that would be dreamy. If only I knew someone who could deliver that for you.

I would like to introduce you to an online marketing dashboard. It may not feel like love at first sight, but soon you won’t be able to live without it! You can now replace your multiple excel sheets and analytics centers with one all-inclusive dashboard. Yes, that dreamy idea I was talking about! Marketing dashboards allow us to bring all of this to one central location.

With a marketing dashboard, you can:

Achieve unified, real-time tracking.

Stop guessing. See the true effect of your efforts.

Identify problems faster. With real-time data, you can see that your website visits are dropping, whether your call center is answering the phone in a timely manner and figure out why. (because all of your data is in one easy to understand place!)

Uncover game-changing insights. Learn things about your customers, how they behave on your website and on Facebook how they react to certain ads in market.

Grow your ROI. With all of your data in one location, you can easily aggregate it all to not only accurately calculate your ROI, but uncover new insights about your brand, products or customers. By making the data easy to interpret, you will now be able to easily discover insights and turn them into actions.

Ideally, you will take your data and learn from it, develop actionable insights and allow yourself to learn from the work and money you have put in. If you do this, you will be making informed decisions about your marketing around human behavior. Real humans. Humans who are your customers, or prospective customers. We could become efficient marketers by leveraging these insights to produce more powerful marketing plans. Whatever your business is, whether you’re selling a product or a service, your end goal is to get someone to buy it. So, let’s learn from the data at our fingertips! Think for one second about that last time you tried to get more budget or shake up your marketing mix. Those can be hard to sell, right? Now imagine pulling up a marketing dashboard for your boss, showing them a few things that illustrate the point you are trying to make. Let the data speak for itself.

Anyone else feeling like this thanks to this great news?

If you’re thinking where do I start? How do I know what to track? Or I have a marketing dashboard, how can I utilize it? Stay tuned for some upcoming blogs on these exact topics! Or, if you’re feeling so inspired that you just can’t wait, give us a call. We’ll talk nerdy to you.

All this talk about reporting got you thinking? You might like this blog about remarketing!

Check it out here

About Andrea Merrill

Andrea comes to Agency Creative with grassroots marketing experience under her belt and a hunting rifle at her side. Andrea has an affinity for all things digital and is constantly dreaming up how to get more consumers down the digital funnel. She has helped elevate brands like Adobe Systems, Coca-Cola, Panera Bread, and Wendy’s. Andrea is passionate about everything she does and offers our clients an unstoppable work ethic that makes things happen. When Andrea isn’t lighting a fire under her clients, she’s still playing with fire as an amateur pyrographer. Heck, she might even take you camping.