Every Ad Campaign Needs a Hook
In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should
In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should
It used to be that humor and advertising were like oil and water. They just didn’t mix. The early advertising pioneers avoided humor like it was the plague. The sage
We all know the answer. Mild-mannered marketing never produces super hero-size results. And yet, one marketing director after another has taken a modest marketing budget and spent it in modest
Now, more than ever, brand strategy must extend beyond crafting a customer promise and a graphic standards template. Brand strategy experts must engage the consumer where they live and how
What is your company’s brand? What is its personality? Does your brand have a consistent brand promise? If you are like a lot of businesses you might get a variety
What should a marketing team look for in a digital marketing strategy? Lots of things. But the biggest thing? A solid, well thought out website. If your website is wobbly,