Does your brand have a story? Can you recount it in less than 30 seconds? A compelling brand story is essential to competing in today’s fast-moving, ever-expanding marketplace. To help
The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun
Used to be, healthcare marketing was all about one out of 10 doctors recommending some product, service or cure. Today, the shoe is on the other foot.
If your company or startup is on a quest for a new logo design, the Internet is chocked full of well-intentioned advice. However, many of the logo design tips you’ll
In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right and left with no notion
Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than ever before.
Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique. But there are three things
Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever bothered crafting one.
The American humorist Mark Twain once had to take to task a newspaper that had prematurely reported his passing. Twain’s letter to the editor was brief and to the point:
A few years ago, Forbes compiled a list of America’s best-loved taglines. At least half of these advertising lines dated back before 1975. These days, more and more brands are
