Branding

6 Basics to Writing an Effective Brand Story

Does your brand have a story? Can you recount it in less than 30 seconds? A compelling brand story is essential to competing in today’s fast-moving, ever-expanding marketplace. To help

How a Trip to the Zoo can Teach Us About USPs | Piping Fresh Blog

What a Trip to the Zoo Can Teach Us About a Unique Selling Proposition

The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun

7 Logo Design Rules that Beg to be Broken

If your company or startup is on a quest for a new logo design, the Internet is chocked full of well-intentioned advice. However, many of the logo design tips you’ll

Marketing Campaigns that Build Financial Brand Loyalty

In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right and left with no notion

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Credit Union Marketing Strategies to Win More Customers

Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than ever before.

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Bank Marketing: Three Keys to Improving Your Bank’s Branding

Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique. But there are three things

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Crafting Your Hotel Chain’s Elevator Pitch

Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever bothered crafting one.

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The Death of A Brand

The American humorist Mark Twain once had to take to task a newspaper that had prematurely reported his passing. Twain’s letter to the editor was brief and to the point:

Are Taglines Going Out of Style?

A few years ago, Forbes compiled a list of America’s best-loved taglines. At least half of these advertising lines dated back before 1975. These days, more and more brands are

Every Ad Campaign Needs a Hook

In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should