Ever since St Valentine literally lost his head for secretly marrying folks against the emperor’s decree, folks have been losing their heads over this romance-saturated holiday.
Staying on brand is more than utilizing the correct font for your PowerPoint. It’s more than making sure the logo isn’t stretched. It is more than keeping the Brand Standards deck in your top drawer.
Every product or service has advertising or marketing budget restrictions. But you can create and increase brand awareness even without a big budget. Here are some ideas to start the process.
Scott Schindele, Account Director at Agency Creative: “I had the pleasure of sitting down with Bryan Weatherford from BizTV Texas to discuss the importance of branding, certainly one of our
Today, many companies are fighting an uphill battle of achieving their marketing and sales goals. We are all busy with day-to-day responsibilities. So, pausing to look at your brand positioning
Healthcare marketing is reactive by nature. People don’t search symptoms until they have them or look for emergency care until they need it. But that’s the past. Let’s look to
What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral, you can, however, get the
The founder of Revlon cosmetics, Charles Revson, understood marketing better than most. “In the factories we make perfume,” he once said, “but in the stores we sell hope.” Revson understood
If you bottled the immediate anxiety from Healthcare marketing professionals over the mere thought of building a Patient Testimonial Program, you’d probably have enough collective angst to rival any American
The Unique Selling Proposition, or USP –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a
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