Every product or service has advertising or marketing budget restrictions. But you can create and increase brand awareness even without a big budget. Here are some ideas to start the process.
- Increase your SEO.
Make it easy for prospects and customers to find you online.
Keywords are king. Make your site easier to find by determining which keywords work best. The search words getting the most traffic and conversions are a great place to start. Long-tail keywords (those used when a consumer is close to purchasing or using voice search) can be even more productive here.
Utilize link-building. Find relevant websites that have a natural link to your product or service. While some choose to pay for acquiring new links, there can be a big penalty from Google for doing so.
Optimize content. Make sure your content is written so that it reaches the largest possible audience.
- Use social media.
Facebook and Instagram are still the rulers here, but Twitter is also important and Tik-Tok is beginning to play a larger role.
Facebook allows direct interaction with the community, and Instagram’s use of images can be a very powerful motivator. Twitter is text-heavy and allows you to interact with customers already talking about your business. Tik-Tok provides a quick video visual medium that can be very compelling.
- Identify possibilities for free media coverage.
Find the outlets that make the most sense for your product or service: online, TV, radio, print, podcasts. HARO (Help A Reporter Out) can be a good source for this, as can media booths at trade shows. Be sure to familiarize yourself with the outlet before you make the pitch.
All this takes time and effort but will pay off in the long run, in terms of increased exposure and budget efficiency.