The “Middle Child” – Marketing to Generation X
There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There are more and more articles
There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There are more and more articles
First, there were the “Baby Boomers”––a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.” These were those children born
As the emerging buying power of Generation Z (typically classified as those currently in the 12-19 age bracket) is being felt by American marketers and retailers, another seismic demographic shift
For years now, marketing people have obsessed about the emotional inner-workings and hot buttons of the millennials (AKA, “Generation Y”). But as important as the millennials are, there is a
For years, hospitality marketing catered to the baby boomer business traveler. We used airline points, reward programs and fresh-baked cookies to lure this loyal road warrior as they flew from business