Paid Advertising

As an online shopper, I often find myself being targeted or retargeted by consumer brand remarketing campaigns, and before I know it, the digital marketer

A wise man once observed, “If nothing ever changed, there would be no butterflies.” Change is good. And digital marketing strategies for healthcare have seen

No secret here. When it comes to your best ad investment, Google leaves Facebook and Twitter in the dust. After all, people come to Google