Traditional

Does radio advertising actually work? The answer is a simple one: it depends. Some radio ads are catchy. Some radio ads are just annoying. Some

Is billboard advertising still relevant? It’s an interesting question that doesn’t have a simple answer. Edward Boches, professor of advertising at Boston University, believes that

Used to be, the only advertising a hospital or doctor did was a one-by-two-inch Yellow Pages ad. Then, an Arizona lawyer sued to advertise his

Why so glum, pal? Sure, you’re new to TV advertising. There’s no shame in that. That’s why I’ve written this super-cool blog for dummies like

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed.

In 2009, Time Warner Cable introduced the concept of TV Everywhere––a model that allowed subscribers to access television content across multiple platforms. Since that time

I am old enough to remember a time when computers were the size of tool sheds, TVs had a handful of channels, and the most