Soccer or Fútbol
The Fútbol vs soccer debate goes on. The United States is the only place in the world where ‘football’ means something else. Instead, for the rest of the world, “football” refers to what we in the United States call Soccer.
How Informed Are You With Healthcare Marketing To The Hispanic Market?
Because of the major growth of Hispanics in our state, it is important to understand this audience and their healthcare needs. Even with the quickly changing landscape in the U.S., experts think healthcare systems aren’t prepared to adequately treat the Hispanic market. Hispanics have drastically changed the demographics within the U.S. The Hispanic market represents […]
Marketing in Spanish: One Size Does Not Fit All
The term Hispanic refers to people whose origin is Mexican, Puerto Rican, Cuban, Spanish-speaking Central or South American. A total of 21 countries. But sadly, the stereotype of Latinos in the U.S. tends to put us all under one homogeneous label. In reality, we come from such different place, cultures and backgrounds. The Spanish language […]
Hispanic Marketing: The Intersection of Cultures
It’s been said that the more time you spend at a certain place, the more you become “from” that place. You get so ingrained in the culture and familiar with habits and hospitality of the people that, eventually, you become a local. That’s basically the process of cultural assimilation or acculturation. It’s not a mechanical, […]
Community-Based Advertising: A SUPERior Brand Experience
A-MAX Auto Insurance is an industry leader, specializing in providing low-cost insurance to thousands of Texas-based residents and businesses. Their unique ability to independently shop for coverage allows A-MAX to provide tailored policies that match each customers’ needs and budget.
Hispanic Marketing to “Generation Si”
As the emerging buying power of Generation Z (typically classified as those currently in the 12-19 age bracket) is being felt by American marketers and retailers, another seismic demographic shift is being witnessed.
