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Hospitality

Home » Hospitality
 Are Hotel Reviews a Predictor of Hotel Success?
Scott Schindele | 3 MIN READ
By Scott Schindele
In All, Blog, Reputation Management
Posted October 2, 2014

Are Hotel Reviews a Predictor of Hotel Success?

Remember back when you could only find hotel reviews in fat little guide books that taught you the secrets of traveling abroad? Now our travel

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 How Hotels Can Better Market to Millennials
Scott Schindele | 3 MIN READ
By Scott Schindele
In All, Blog, Generational Marketing, Mobile
Posted September 23, 2014

How Hotels Can Better Market to Millennials

For years, hospitality marketing catered to the baby boomer business traveler. We used airline points, reward programs and fresh-baked cookies to lure this loyal road warrior

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 Facebook. Should Hotels Check In or Check Out?
Mike Scannell | 3 MIN READ
By Mike Scannell
In All, Blog, Social Media
Posted September 16, 2014

Facebook. Should Hotels Check In or Check Out?

Facebook has once again “tweaked” their algorithms. The result? Only about 2 percent of those who “like” a brand’s page will ever see its post

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 Do User Generated Reviews Influence Hotel Booking?
Scott Schindele | 4 MIN READ
By Scott Schindele
In All, Blog, Reputation Management
Posted August 7, 2014

Do User Generated Reviews Influence Hotel Booking?

Today, social media impacts consumer buying decisions in a way few people would have ever imagined. This is particularly true for the hotel industry. A

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 How to Sell a Hotel that isn’t Actually There
Agency Creative | 2 MIN READ
By Agency Creative
In All, Blog, Integrated Advertising, Positioning
Posted April 16, 2014

How to Sell a Hotel that isn’t Actually There

Successful advertising and marketing thrives on the new, the exciting, the cutting edge. For a new car launch advertisers tease with sheets of silk draped

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 Crafting Your Hotel Chain’s Elevator Pitch
Scott Schindele | 6 MIN READ
By Scott Schindele
In All, Blog, Branding, Positioning
Posted March 19, 2014

Crafting Your Hotel Chain’s Elevator Pitch

Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever

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