A Big, Bold, Hand-Rolled New Business Win


If you think all frozen burritos are the same, you haven’t tried a Green Chile Food Company frozen burrito. Big and bold, with fresh, authentic Southwest ingredients hand-rolled into each one, these burritos are changing how consumers look at the frozen food aisle. Mix in their full line of equally authentic burrito bowls, and this story is just getting started.

At Agency Creative, we’re beyond excited to help Green Chile Food Company tell it.

Fresh off developing a new strategic brand positioning through our Chemistry process, Agency Creative is now hard at work executing a multi-platform social campaign aimed at making Green Chile Food Company’s products “The Bold Standard” in authentic flavor and quality.

“We’re always working to bring out the authenticity in our clients’ brands,” said Agency Creative CEO Mark Wyatt. “In the case of Green Chile Food Company, the authenticity was already rolled in. Hand-rolled, to be exact!”

With an ever-growing reputation for bold flavor and high-quality ingredients, plus new products on pace to launch later this year, Green Chile Food Company is on a roll. As true partners at every turn, Agency Creative is uniquely positioned to help expand the brand’s presence at convenience and grocery stores, as well as push into mass and club in the near future.

“We felt Agency Creative truly understood our long-terms goals as Green Chile Food Company looks to expand our distribution footprint and gain more consumer traction in the market,” said Kari Sims, VP of Business Operations. “We were impressed by their extensive experience working with other consumer packaged goods companies, as well as their track record of getting positive business results.”

As we help Green Chile Food Company shape this story now and into the future, one thing is sure. It will be bold. It will be authentic. And, above all, it will be delicious.

Follow along at the Green Chile Food Facebook page.