The Agency Creative team is excited to announce our recent win of The Colgin Companies, headquartered in Dallas, TX. Colgin is well known for their line of flavorful liquid smoke products as well as Chigarid, a consumer product with medication that stops itching and pain associated with chigger and other insect bites.
Colgin tasked Agency Creative with building their Liquid Smoke and Chigarid brands and driving consumers to shop for their products online. Ensuring that these brands stand out in the “sea of sameness” in their respective categories is job one.
“The most exciting thing about partnering with Colgin is that their brands have a true point of difference in their formulation,” said Mark Wyatt, Founder & CEO of Agency Creative. “It will be our job to effectively tell those brand stories to our consumer audiences.”
Since the partnership began, we’ve already put the Colgin team through our Chemistry process and we are currently developing the brand positioning. Elements of the new integrated campaigns will begin launching in March featuring revamped websites, digital media, social, in-store, and other tactics.
“It was clear from the start that Agency Creative possessed the kind of strategic thinking and category experience that we needed to grow our portfolio of brands with our consumer audience,” said Colgin President Elizabeth Gardner. “We’re very much looking forward to seeing our brands come to life in these new campaigns.”
We’re equally excited about the campaign rollout and can’t wait to see the results!