KBS Research engaged Agency Creative to help build brand awareness for their new gastroenterologist-developed, over-the-counter product, Atrantil, to both retailers and consumers. Atrantil is a nutraceutical that relieves bloating and abdominal discomfort (with or without constipation or diarrhea) caused by bacterial overgrowth in the small intestine.
Atrantil’s three natural botanicals work together to produce long-term relief for these difficult-to-treat digestive symptoms while providing daily digestive support and protection. Atrantil does not require a prescription and can be purchased online and at retail locations nationwide.
The integrated brand awareness campaign consisted of a strategic positioning effort, website plan, responsive eCommerce website, retail sales collateral, a retail point-of-purchase display, Google AdWords campaign and customized landing pages. In addition, Agency Creative also created a robust communications and marketing plan for future local, regional and national go-to-market tactics.
“Agency Creative delivered just what the doctor ordered – a cure of game changing creative and profitable results,” said Chuck Scott, CEO of KBS Research.