Agency Creative garners Telly Award for YMCA Campaign


Agency Creative has snagged another coveted advertising award. This one is for last year’s YMCA membership drive. The 2012 effort has earned the Agency Creative team a bronze Telly in the not-for-profit advertising campaign category.

The campaign features a variety of energetic, adorable kids telling their out-of-shape parents that its time to join their local Y and get fit again.

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The 34th Annual Telly Awards received over 12,000 entries from 50 states and 5 continents.

The fully-integrated 2012 initiative was more than just television commercials and web videos. It also included radio, digital advertising, outdoor advertising, and a promotional website.

“This is a perfect example of how Agency Creative leverages integrated marketing to surround prospects, strategically-honed messaging at each and every consumer touch point,” stated Mark Wyatt, President of Dallas-based Agency Creative.

The integrated effort was developed in cooperation with the Dallas, Fort Worth and Arlington Y Associations. The award-winning TV commercials and web videos were directed by Dallas director/producer, Luke Coffee of Coffee Productions.

“We had an awesome cast of local kids that made the TV spots and videos really come alive,” said Artie Megibben, Executive Creative Director for Agency Creative.

The Agency Creative team has won a variety of industry awards throughout the years, but they believe that the only true measure of their work is its performance in the marketplace. The 2012 Y campaign proved to be as effective as it was cute, growing member numbers for all three area YMCA Associations.

“At the end of the day, we are all about moving the needle for our clients,” added Wyatt, “But it’s also nice to add another shiny award to our trophy case every now and then.”