PointHR has tapped Agency Creative, a top Dallas branding agency, to initiate a strategic brand positioning and development process for their dynamic, growing company.
PointHR, a leading provider of human resource and background screening solutions, has rapidly expanded with new products and services. This expansion has identified the need for a clearer, cohesive brand position and brand architecture.
“We reached out to Agency Creative because of their deep experience as branding strategists,” said Jim Castor, Vice-President, Director of PointHR. “We have been impressed by their insights and enthusiasm for our brand.”
PointHR provides companies with proprietary software for background screening, medical testing, compliance services, consulting and form management. Today, these higher level human resource solutions are serving the needs of some 1,000+ clients.
“We are utilizing our Combustion process to explore PointHR’s strengths and competitive landscape,” explained Mark Wyatt, President of Agency Creative. “Through this process, we can help PointHR arrive at an ownable brand position.”
The Agency Creative team will be responsible for developing an integrated marketing campaign that will include a brand position, a new responsive design website, digital advertising, sales and trade show materials.
“Rebranding our company is a significant commitment,” stated Castor. “We believe we have found the perfect partner for this important endeavor.”