Agency Creative, a Dallas advertising agency, has been called upon to kick off a new branding campaign for GTI, a Denton TX-based teleservices call center. The fully integrated brand position and campaign utilizes the tag line: “Precision On Call”.
“This new strategic positioning captures both our precision-oriented standards and our down-to-earth culture,” said Ja Harbour, Director, Information Technology for GTI. “Like the line says, our precision is literally on call 24/7.”
GTI was founded in 1992 as a third party verifier for the telecommunications and energy industries. Since that time the have built a reputation as innovative leaders in TPV and telesales outsourcing.
“GTI didn’t want some slick advertising campaign that made them appear bigger than they actually were,” explained Mark Wyatt, President of the Dallas-based advertising agency. “We agreed on a clean, precise strategy and brand look that fit their no-frills call center to a tee.
The integrated branding campaign includes a new brand strategy, logo, color-scheme, website, corporate identity, trade advertising and interior/exterior branding.
“Agency Creative’s discovery process helped us understand what set us apart from the rest of the industry,” said Michael Cole, President/CEO of GTI. “ We couldn’t be happier with this new branding for our company.”