Ad Agency Assists Assist Wireless with Integrated Advertising

Ad Agency Assists Assist Wireless with Integrated Advertising

By Agency Creative
February 28th, 2014

Through a new integrated advertising campaign, Agency Creative seeks to grow additional market share for telecom client Assist Wireless.

Assist Wireless is an authorized provider of Lifeline Service. The company came to the Dallas advertising agency needing to promote their growing number of new brick and mortar Oklahoma stores and increase online enrollment.

Unlike many other Lifeline providers who simply issue their phones from tents, street vendors or trucks, Assist Wireless is investing in brick and mortar stores with a professional sales force. This change in business model provides their target with a better selection, phone upgrades and better customer service.

“Agency Creative collaborated with the Assist Wireless store managers to develop strategies and tactics that would speak to the unique needs of this cash-strapped audience,” said Mark Wyatt, President of Agency Creative. “We are very proud of what we have accomplished in our highly integrated initiative.”

The integrated campaign is built on the brand promise of “Here for You.” Each component emphasizes how Assist Wireless offers more options, better service and a place to bring your questions.

The comprehensive integrated advertising initiative includes a logo, tagline, :30 radio, :30 and :15 television, digital ads, a new responsively designed website, SEO, email marketing, store collateral and more.

“Agency Creative rolled up their sleeves and got to know our goals and the needs of our customers,” said David B. Dorwart, Chairman of the Board for Assist Wireless. “The result is a powerful campaign that continues to deliver increased market share.”

Thanks to this integrated advertising campaign, online enrollment already more than tripled during the first six months. Assist Wireless has grown their market share from 8 to 15 percent throughout Oklahoma. They have also doubled their number of Oklahoma retail stores from 8 to 16.

Through a new integrated advertising campaign, Agency Creative seeks to grow additional market share for telecom client Assist Wireless.

Assist Wireless is an authorized provider of Lifeline Service. The company came to the Dallas advertising agency needing to promote their growing number of new brick and mortar Oklahoma stores and increase online enrollment.

Unlike many other Lifeline providers who simply issue their phones from tents, street vendors or trucks, Assist Wireless is investing in brick and mortar stores with a professional sales force. This change in business model provides their target with a better selection, phone upgrades and better customer service.

“Agency Creative collaborated with the Assist Wireless store managers to develop strategies and tactics that would speak to the unique needs of this cash-strapped audience,” said Mark Wyatt, President of Agency Creative. “We are very proud of what we have accomplished in our highly integrated initiative.”

The integrated campaign is built on the brand promise of “Here for You.” Each component emphasizes how Assist Wireless offers more options, better service and a place to bring your questions.

The comprehensive integrated advertising initiative includes a logo, tagline, :30 radio, :30 and :15 television, digital ads, a new responsively designed website, SEO, email marketing, store collateral and more.

“Agency Creative rolled up their sleeves and got to know our goals and the needs of our customers,” said David B. Dorwart, Chairman of the Board for Assist Wireless. “The result is a powerful campaign that continues to deliver increased market share.”

Thanks to this integrated advertising campaign, online enrollment already more than tripled during the first six months. Assist Wireless has grown their market share from 8 to 15 percent throughout Oklahoma. They have also doubled their number of Oklahoma retail stores from 8 to 16.


Recommend this article:

Through a new integrated advertising campaign, Agency Creative seeks to grow additional market share for telecom client Assist Wireless.

Assist Wireless is an authorized provider of Lifeline Service. The company came to the Dallas advertising agency needing to promote their growing number of new brick and mortar Oklahoma stores and increase online enrollment.

Unlike many other Lifeline providers who simply issue their phones from tents, street vendors or trucks, Assist Wireless is investing in brick and mortar stores with a professional sales force. This change in business model provides their target with a better selection, phone upgrades and better customer service.

“Agency Creative collaborated with the Assist Wireless store managers to develop strategies and tactics that would speak to the unique needs of this cash-strapped audience,” said Mark Wyatt, President of Agency Creative. “We are very proud of what we have accomplished in our highly integrated initiative.”

The integrated campaign is built on the brand promise of “Here for You.” Each component emphasizes how Assist Wireless offers more options, better service and a place to bring your questions.

The comprehensive integrated advertising initiative includes a logo, tagline, :30 radio, :30 and :15 television, digital ads, a new responsively designed website, SEO, email marketing, store collateral and more.

“Agency Creative rolled up their sleeves and got to know our goals and the needs of our customers,” said David B. Dorwart, Chairman of the Board for Assist Wireless. “The result is a powerful campaign that continues to deliver increased market share.”

Thanks to this integrated advertising campaign, online enrollment already more than tripled during the first six months. Assist Wireless has grown their market share from 8 to 15 percent throughout Oklahoma. They have also doubled their number of Oklahoma retail stores from 8 to 16.

Leave a Reply

You must be logged in to post a comment.

-->

News

Improving Adult Literacy: Agency Creative & LIFT Texas team up in Big D

Agency Creative partners with Literacy Instruction for Texas to bring attention to one of Dallas’ biggest problems

Posted on:

Big D has a big problem and it’s not pretty. The effects are far-reaching and hit closer to home than you would imagine.

Simply put, the problem is adults who cannot read. By 2030, over 1/3 of adults in Dallas will be illiterate. That’s over 1 million North Texans.

Read More »

Blog

To Hashflag or Not To Hashflag, THAT Is The Question - Piping Fresh Blog from Agency Creative, a premier Dallas Marketing Agency

To Hashflag, or not to Hashflag, that is the question. #AgencyCreative

Posted on:

No, that is not a typo, we did not mean hashtag. A hashflag is an image that appears after a specific hashtag when tweeted out and embedded on Twitter. These usually occur during big events such as the Super Bowl or popular holidays. Twitter hashflags, or custom Twitter emojis as they are commonly referred to, will cost you a pretty penny upward of one million dollars depending on the brand campaign, the specs or if you plan to use them for advertising a brand vs showcasing an event.

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.