Think about the moment you first locked eyes with that someone special. Was there a flash of lightning? Did angels sing down from the Heavens? Did spotlights lock on you both as the first couple bars of Don’t Stop Believin’ began to play?
Ok, maybe that first encounter wasn’t quite that dramatic, but chances are, you did feel an undeniable connection—or chemistry—between the two of you.
In real life, you can’t always predict why, when or who will find chemistry with each other. But at Agency Creative, we’re getting pretty good at it—especially when it involves connecting people and brands.
We do it through a proven process we call…wait for it…Chemistry. This five-step methodology is designed to create genuine, authentic connections between our clients and their customers.
Just like with any good relationship, Chemistry starts with a Spark.
IGNITING UNIQUE INSIGHTS
First things first, we get to know the brand, taking the time up front to immerse ourselves in our client’s business inside and out. We ask questions. Talk to customers. Evaluate competitors. Digging deep into the heart of the brand to find unique insights that set it apart and lay the foundation for a genuine bond with customers.
MAKING YOUR BRAND IRRESISTIBLE
Next, we take a long, hard, honest look at what makes the brand attractive. It’s not always what’s on the surface, as we challenge convention and current thinking in search of a genuine brand tie to customers. Using the research and insights gathered in the Spark session, we create target personas and define both a Unique Selling Proposition(USP) and Emotional Selling Proposition(ESP) that help form an authentic and ownable brand positioning.
THE BIG REVEAL
With a positioning strategy set, excitement and anticipation are building, and so are the big ideas. During the campaign concepting phase, we put the research, insights, and positioning to the test, delivering three unique creative concepts that lay the conceptual groundwork for a lasting relationship with customers and the brand.
GETTING INTIMATE WITH THE PLAN
A concept has been consummated. Now we’re building out the communication plan, media plan, and campaign tactics. As elements of the campaign take shape, we stay close to the strategy to make sure every touchpoint maintains the chemistry by laddering up to the brand positioning.
CONSTANT IMPROVEMENT IS KEY
The campaign is live, but our work is just beginning. As a true partner, we work together with our clients to track each tactic through our powerful, all-in-one custom online dashboard called RADAR. Every element of the campaign can be viewed and analyzed from one place, making it easy to optimize a campaign based on real-time results. We make sure every client sees what we see, and this level of transparency and visibility allows us to continuously track campaign effectiveness and make strategic adjustments for optimizing or pivoting in real time.
For Agency Creative, Chemistry is more than a process. It’s part of our DNA and drives our mission to help brands build real, lasting genuine bonds with consumers. So no matter if your customers hear an angels choir or Steve Perry, it’s our job to make sure the connection is instant, undeniable and authentic.