Halff Associates, a leading engineering firm headquartered in Richardson, Texas, has named Agency Creative, a top Dallas advertising agency, as its agency of record.
Founded in 1950 by Dr. Albert Halff, the engineering firm has expanded through the years to include surveying, architecture, interior design, planning, full-service engineering and more.
“The Halff organization is very much a client-centered engineering firm focused on quality and responsiveness,” explained Mark Wyatt, president of Agency Creative. “They have added both service lines and satellite offices across the Southwest to better serve their clients.”
As Halff Associates’ agency of record, Agency Creative has been charged with the task of repositioning the Halff brand to better speak to today’s prospective clients and employees.
“The Halff team were drawn to Agency Creative for two main reasons,” said Jodi Hausenfluke, Director of Marketing and Communications, Halff Associates. “Their branding expertise and their shared business values.”
Agency Creative is in the process of developing a brand strategy that will serve as the foundation of all future messaging for the company. Campaign development will include revamping the Halff website in 2014.
“We can’t wait to see what Agency Creative comes up with,” said Hausenfluke.