E-Commerce Website Launch Increases Conversion Rates

E-Commerce Website Launch Increases Conversion Rates

By Agency Creative
April 5th, 2016

Janie’s Cakes has been a long time partner of Agency Creative, running digital campaigns for over three years. However, they needed a more integrated approach in order to increase sales and project how truly delicious a Janie’s Cake tastes. To that end, Janie’s Cakes and Agency Creative decided it was time for a rebranding campaign which included a new e-commerce website.

Janie opened the Tyler, Texas doors to her bakery in 1987 using recipes handed down from her great-grandmother. Today, Janie makes every pound cake the same way she made her very first: from all-natural ingredients, farm-fresh eggs, real creamery butter, and with a huge dollop of her great-grandmother’s abiding love.

The integrated campaign consisted of a strategic website plan, responsive e-commerce website, robust email marketing campaign, an inventory of digital banners, all topped off with professional food photography.

“Janie’s has been a loyal partner of Agency Creative for years,” said Mark Wyatt, founder and CEO of Agency Creative. “It was time to create a beautiful website and campaign that really showed off their delicious cakes.”

The e-commerce website launched in October of 2015 and after running the first digital campaign consisting of website remarketing and display ads across Google and Bing platforms, pay-per-click ads and e-blasts, the results spoke for themselves.

The campaign showed a remarkable increase in performance with a 118.25% improvement in conversion rates and a 57% improvement in the cost per conversion compared to previous years.

“The website not only beautifully displays our homemade cakes,” says Janie Clapp, owner of Janie’s Cakes, “but it has also delivered incredible results.”

Click here to view the case study.

e-commerce website for Janie's Cakes

Janie’s Cakes has been a long time partner of Agency Creative, running digital campaigns for over three years. However, they needed a more integrated approach in order to increase sales and project how truly delicious a Janie’s Cake tastes. To that end, Janie’s Cakes and Agency Creative decided it was time for a rebranding campaign which included a new e-commerce website.

Janie opened the Tyler, Texas doors to her bakery in 1987 using recipes handed down from her great-grandmother. Today, Janie makes every pound cake the same way she made her very first: from all-natural ingredients, farm-fresh eggs, real creamery butter, and with a huge dollop of her great-grandmother’s abiding love.

The integrated campaign consisted of a strategic website plan, responsive e-commerce website, robust email marketing campaign, an inventory of digital banners, all topped off with professional food photography.

“Janie’s has been a loyal partner of Agency Creative for years,” said Mark Wyatt, founder and CEO of Agency Creative. “It was time to create a beautiful website and campaign that really showed off their delicious cakes.”

The e-commerce website launched in October of 2015 and after running the first digital campaign consisting of website remarketing and display ads across Google and Bing platforms, pay-per-click ads and e-blasts, the results spoke for themselves.

The campaign showed a remarkable increase in performance with a 118.25% improvement in conversion rates and a 57% improvement in the cost per conversion compared to previous years.

“The website not only beautifully displays our homemade cakes,” says Janie Clapp, owner of Janie’s Cakes, “but it has also delivered incredible results.”

Click here to view the case study.


Recommend this article:

Janie’s Cakes has been a long time partner of Agency Creative, running digital campaigns for over three years. However, they needed a more integrated approach in order to increase sales and project how truly delicious a Janie’s Cake tastes. To that end, Janie’s Cakes and Agency Creative decided it was time for a rebranding campaign which included a new e-commerce website.

Janie opened the Tyler, Texas doors to her bakery in 1987 using recipes handed down from her great-grandmother. Today, Janie makes every pound cake the same way she made her very first: from all-natural ingredients, farm-fresh eggs, real creamery butter, and with a huge dollop of her great-grandmother’s abiding love.

The integrated campaign consisted of a strategic website plan, responsive e-commerce website, robust email marketing campaign, an inventory of digital banners, all topped off with professional food photography.

“Janie’s has been a loyal partner of Agency Creative for years,” said Mark Wyatt, founder and CEO of Agency Creative. “It was time to create a beautiful website and campaign that really showed off their delicious cakes.”

The e-commerce website launched in October of 2015 and after running the first digital campaign consisting of website remarketing and display ads across Google and Bing platforms, pay-per-click ads and e-blasts, the results spoke for themselves.

The campaign showed a remarkable increase in performance with a 118.25% improvement in conversion rates and a 57% improvement in the cost per conversion compared to previous years.

“The website not only beautifully displays our homemade cakes,” says Janie Clapp, owner of Janie’s Cakes, “but it has also delivered incredible results.”

Click here to view the case study.

News

Improving Adult Literacy: Agency Creative & LIFT Texas team up in Big D

Agency Creative partners with Literacy Instruction for Texas to bring attention to one of Dallas’ biggest problems

Posted on:

Big D has a big problem and it’s not pretty. The effects are far-reaching and hit closer to home than you would imagine.

Simply put, the problem is adults who cannot read. By 2030, over 1/3 of adults in Dallas will be illiterate. That’s over 1 million North Texans.

Read More »

Blog

To Hashflag or Not To Hashflag, THAT Is The Question - Piping Fresh Blog from Agency Creative, a premier Dallas Marketing Agency

To Hashflag, or not to Hashflag, that is the question. #AgencyCreative

Posted on:

No, that is not a typo, we did not mean hashtag. A hashflag is an image that appears after a specific hashtag when tweeted out and embedded on Twitter. These usually occur during big events such as the Super Bowl or popular holidays. Twitter hashflags, or custom Twitter emojis as they are commonly referred to, will cost you a pretty penny upward of one million dollars depending on the brand campaign, the specs or if you plan to use them for advertising a brand vs showcasing an event.

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.