E-Commerce Website Launch Increases Conversion Rates


Janie’s Cakes has been a long time partner of Agency Creative, running digital campaigns for over three years. However, they needed a more integrated approach in order to increase sales and project how truly delicious a Janie’s Cake tastes. To that end, Janie’s Cakes and Agency Creative decided it was time for a rebranding campaign which included a new e-commerce website.

Janie opened the Tyler, Texas doors to her bakery in 1987 using recipes handed down from her great-grandmother. Today, Janie makes every pound cake the same way she made her very first: from all-natural ingredients, farm-fresh eggs, real creamery butter, and with a huge dollop of her great-grandmother’s abiding love.

The integrated campaign consisted of a strategic website plan, responsive e-commerce website, robust email marketing campaign, an inventory of digital banners, all topped off with professional food photography.

“Janie’s has been a loyal partner of Agency Creative for years,” said Mark Wyatt, founder and CEO of Agency Creative. “It was time to create a beautiful website and campaign that really showed off their delicious cakes.”

The e-commerce website launched in October of 2015 and after running the first digital campaign consisting of website remarketing and display ads across Google and Bing platforms, pay-per-click ads and e-blasts, the results spoke for themselves.

The campaign showed a remarkable increase in performance with a 118.25% improvement in conversion rates and a 57% improvement in the cost per conversion compared to previous years.

“The website not only beautifully displays our homemade cakes,” says Janie Clapp, owner of Janie’s Cakes, “but it has also delivered incredible results.”

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