Agency Creative welcomed seven independent agencies from across the US and Canada last Thursday, putting a Texas spin on the Annual North American Marketing Alliance summit.
This meeting of the minds brings together the owners and leadership of top agencies across the continent in an effort to continue a deeper conversation on the real issues affecting the life of agencies today. But it’s not all meetings and homework. These summits include a bit of agency therapy, where stories and libations are shared and members truly learn from one another.
“We share everything, we share the good, the bad, the painful, the joys and what it takes to be successful,” says Ken Greenberg of Austin & Williams Advertising in Long Island, NY on the comradery of the alliance.
NAMA members have a standing monthly reservations where they bounce ideas and dialogue on innovative topics and emerging trends. The North American Marketing Alliance Showdown is designed to delve deeper in an effort to inspire true thought leadership among attendees. The goal is to build upon the experiences of one another to find solutions that make a true impact on our clients, our audience, and the strategy supporting our industry.
CEO and Founder of Agency Creative, Mark Wyatt on the impact of the North American Marketing Alliance, “There’s immeasurable value and benefit to be a part of a group of seven other top agencies and the larger effect that comes from the thought leadership involved. Since we joined we’ve become larger, more dynamic, and more profitable.”
Next year NAMA will be in Chicago, until then we look forward to our monthly chats, and forge ahead to find the most relevant and innovative marketing strategies around.
Special thanks to our fellow NAMA members and friends—it was a great summit. And to Joel Cohen, NAMA organizer, for making sure we get what we truly need out of these dialogues. Your direction and investment year in and year out is what makes this organization work. Thanks for keeping us honest.
