The End of Anonymity
Remember the good old days? Back when we were all anonymous nobodies? Well, those days appear to be gone for good. From Facebook to the NSA, it seems the whole world is keeping tabs on us. According to a recent SONARTM survey conducted by advertising giant JWT, 9 out of 10 people interviewed believe it […]
Agency Creative Lands EnTouch Controls
EnTouch Controls has hired the brand development specialists at Agency Creative to be their Agency of Record. The Richardson-based company offers proprietary technology and services to help multi-site restaurants and retail stores manage their energy consumption. “We selected Agency Creative because of their results-oriented approach to brand development and advertising,” said Greg Fasullo, CEO, EnTouch […]
Big Data, Big Tech Companies and Big Brother
The tech giants are outraged. Apparently the NSA is spying and collecting data on U.S. citizens. And that, of course, is Google’s job. In an open letter to the President and Congress, Google, Facebook, Apple, Microsoft, Twitter, LinkedIn, Yahoo and AOL have put the U.S. government on notice. In the letter these 8 Silicon titans […]
Holiday Shopping Trends that make You Say “Huh!”
Holiday shopping is being transformed this season. Maybe its because Thanksgiving day and the first day of Chanukah were on some cosmic collision course. Or maybe’s its just because greedy retailers decided to launch Black Friday a half day early. Whatever the cause, it’s clear shopping patterns are changing.
Do you overshare?
Over the last decade America has become a nation of oversharing. Our new social media-driven culture has set us off, sharing pictures of our kids, our cats, our vacations––even our favorite bacon burgers. Platforms like Facebook, Flickr, Instagram and Twitter have enticed narcissistic public officials to unleash their inner perv sending out photos of their […]
Is Facebook losing face with Teens?
Could it possibly be? Is Facebook now officially uncool? Well, it was bound to happen sooner or later––teens suddenly realizing that Mom and Aunt Mindy were spending way too much time posting picts of their Starbucks coffee and poodles wearing hats on Facebook. Heck, word is, even the Wicklevoss twins are losing interest in this […]
Coupon Clippers go Digital
Some things never change. For instance, there have always been frugal folks clipping out coupons to save on groceries. But these days it’s more and more likely that the coupons they are using are coming from their mobile devices instead of the Sunday papers.
What your website can learn from Obamacare’s shaky launch
While the Republicans in Congress were busy shutting down National Parks and furloughing government workers in an ill-fated attempt to delay, defund or simply discredit the Affordable Care Act, the buggy launch of Healthcare.gov seem to be doing their work for them. Had freshman Senator Ted Cruz skipped his well-publicized filibuster, the American press would […]
Retargeting Adrift in a Mobile Seachange
Remember cookies? Not the kind you dunk in milk; the kind that relentlessly chase after you on the web. Right! Those cookies! Well, they are quickly becoming a thing of the past. “In the old days of ad targeting, we give them a list of sites and we’d say, ‘Women 25 to 45,’ “ said David […]
Packaged Goods Flying Off the E-Commerce Shelf
Remember trips to the grocery store as a kid? Riding in the shopping cart, reaching for the Cheerios and pancake boxes? Whining till Mom would drop a coin in the electric rocking horse? Putting a nickel in the gumball machine? So Norman Rockwall. So last century! Today, a shopping cart is more frequently an icon […]