The Death of A Brand
The American humorist Mark Twain once had to take to task a newspaper that had prematurely reported his passing. Twain’s letter to the editor was brief and to the point: “The reports of my death have been greatly exaggerated.” And while it may be a little early yet to announce the passing of the BlackBerry, […]
Are Taglines Going Out of Style?
A few years ago, Forbes compiled a list of America’s best-loved taglines. At least half of these advertising lines dated back before 1975. These days, more and more brands are walking away from the practice of summing up their brand with a few catchy words. Brands like Starbucks, Nordstrom, and Whole Foods prefer to let […]
Package Designs with Wow
Ever since I saw my first box of Nabisco animal crackers, I have been enamored with package designs that engage the imagination. And even though none of these recent package designs come with a handy fabric handle like my Barnum’s Animals Crackers, they still make me stop and say “wow!” This Norwegian lager put […]
Ads That Talk
Whoever said that a picture is worth a thousand words was probably an advertising agency art director. Either that, or a copywriter with major writer’s block. But whoever it was, one thing is certain: they got it right. A great visual is a powerful thing. But in fairness to copywriters, let’s all remember that this […]
Dallas Learning Solutions Hires Agency Creative
Dallas Learning Solutions has turned to Agency Creative for brand development assistance. Dallas Learning Solutions currently provides innovative distance-learning courses for the Dallas County Community College District.
Outdoor Advertising That Gets Noticed
In the year 1965, there were no smart phones or laws concerning texting while driving. Heck, most cars didn’t even come with safety belts. The most dangerous things on our roads were the billboards. U.S. First Lady, Lady Bird Johnson, was campaigning to regulate the number of billboards that could clutter our nation’s beautiful highways. […]
Every Ad Campaign Needs a Hook
In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should not be lost on us marketing folks. After all, it seems like advertising’s most memorable campaigns all have some sort of gimmick or ongoing hook. […]
Humor in Advertising is No Joke
It used to be that humor and advertising were like oil and water. They just didn’t mix. The early advertising pioneers avoided humor like it was the plague. The sage marketing guru John Caples had laid down the ground rules “Avoid humor. What is funny to one person is not funny to millions of others.” […]
Top Ten Marketing Disasters
Face it. Marketing is a lot like the Hindenburg. It can quickly and gracefully launch a brand skyward. Or it can simply blow up right in your face. So consider this a cautionary tale of the dos and don’ts of marketing your brand. Here are our top 10 marketing disasters and how to avoid them.
Agency Creative lands Janie’s Cakes
Janie’s Cakes, a premier Texas bakery and purveyor of quality pound cake creations, has named Agency Creative, a top Dallas advertising agency, as their agency of record. The agency has been tasked with helping Janie’s Cakes expand their growing e-commerce business and increase their ROI.