Part of any good content marketing initiative is a solid implementation strategy. If your business is looking for an efficient means of disseminating personalized content to customers and prospects, a marketing automation platform can definitely come in handy. Depending on the size of your company, one of these platforms should be perfect for your marketing needs.
If yours is a smaller company, Infusionsoft is a marketing automation platform that’s perfect for entities with fewer than 50 employees. It’s a robust, all-in-one platform that provides small businesses tight integration between modules. However, Infusionsoft is far from perfect. One downside is its steep learning curve. Also, its broad offering of features can prove a bit daunting to the uninitiated.
Oracle’s Eloqua empowers companies to send relevant messaging to clients and prospects quickly and easily. Its basic package can accommodate up to 10 users; however, get ready for sticker shock. Eloqua starts at $2,000 a month for their most basic package and runs up to $4,000 a month for up to 50 user licenses. This pricey platform is used by larger organizations, such as the Chicago Bears. Its biggest drawback is its inability to integrate with Google AdWords and its cumbersome implementation.
More affordable than Eloqua, Pardot offers unlimited licensing for $2,000 a month. Pardot natively integrates with Salesforce, Microsoft Dynamics, NetSuite and SugarCRM. It outsources its reporting to third-party GoodData. A good all-around marketing automation platform, though it does a less-than-adequate job with the task of social marketing.
Marketo is the largest independent marketing automation provider out there. It has done a great job building a reliable network of related software providers. It’s simple-to-use interface provides new adopters an easy learning curve. Because of its steep price tag, however, this is definitely not the platform for the small-to-midsize company. It is also a tad too Saleforce-centric for our taste.
First place goes to HubSpot for a lot of reasons. It’s affordable. It’s user-friendly for a non-techy. And it allows 150-plus apps. Another great feature is their 30-day free trial without asking for your credit card. HubSpot is the platform our Dallas advertising agency is using to great success, plus, HubSpot’s customer base includes a lot of other big brand names that will also vouch for its stellar performance.
If you’re looking for an effective means of automating your content marketing, any of these platforms can do the job. Be sure to shop these platfoms with your company’s unique needs in mind. And, if your business needs help developing unique content or refining your content marketing strategy, the Agency Creative team is always here to help. Happy marketing!