CareView is a technology company serving clients in the healthcare industry. As the market leader in predictive fall monitoring, CareView’s mission is to help prevent patient falls, while at the same time reduce sitter costs.
The CHALLENGE
Known as the “fall experts,” CareView has been the undisputed category leader vis-à-vis their Patient Safety System that helps customers reduce patient falls by up to 80%, while simultaneously reducing the number of patient sitters up to 65%. Their point of difference revolves around their proprietary technology platform which allows one patient safety tech to watch up to 40 patients at once, far more than their competitors. However, there was a clear healthcare marketing opportunity to overhaul their brand image and personality to showcase the company’s innovative spirit, while firmly grounding it in their extensive safety expertise. At the same time, we wanted to clearly differentiate CareView from their competitors relative to their unique product offering.
Changing the Face of Fall Prevention
The Agency Creative healthcare marketing team gave CareView a fresh new logo that better fit their current leadership position and sets the brand up for even bigger things in the future.
The SOLUTION
We first created a brand positioning strategy to convey the fact that CareView is the clear market leader – and they were, in fact, redefining the standard of care in the category. We then created a unifying message that guided the new brand voice and tone which portrayed CareView in a much more innovative and progressive manner. Once the foundation was laid, Agency Creative began developing and executing a series of integrated marketing tactics including print advertising, social media, tradeshow booth, and more. We also completely revamped the existing CareView website in the effort to leverage the new voice and provide a better visitor experience. The new campaign was launched in March 2020.
VISIT THE WEBSITE
Sales Presentation
The RESULTS
The rebranding efforts have significantly improved CareView’s visibility and perception in the market, and customers are responding positively to the new message.
