CareView is a technology company serving clients in the healthcare industry. As the market leader in predictive fall monitoring, CareView’s mission is to help prevent patient falls, while at the same time reduce sitter costs.
Changing the Face of Fall Prevention
The Agency Creative healthcare marketing team gave CareView a fresh new logo that better fit their current leadership position and sets the brand up for even bigger things in the future.
We first created a brand positioning strategy to convey the fact that CareView is the clear market leader – and they were, in fact, redefining the standard of care in the category. We then created a unifying message that guided the new brand voice and tone which portrayed CareView in a much more innovative and progressive manner. Once the foundation was laid, Agency Creative began developing and executing a series of integrated marketing tactics including print advertising, social media, tradeshow booth, and more. We also completely revamped the existing CareView website in the effort to leverage the new voice and provide a better visitor experience. The new campaign was launched in March 2020.
Agency Creative demonstrated the kind of acumen and passion we needed to create a new brand that truly reflected who we are as an organization. In many ways they have become an extension of our team, offering candid feedback and highly creative solutions that have allowed us to put our best foot forward.
We’re still in the early stages of the campaign, but the initial numbers are already exceeding expectations. Overall, the rebranding efforts have significantly improved CareView’s visibility and perception in the market, and customers are responding positively to the new message.