Agency Creative gives Children’s Health a Safe New Campaign
The CHALLENGE
The Injury Prevention Service division of Children’s Health approached us with a problem: how to address serious and potentially life-threatening safety issues to parents with kids, as well as teachers within the local community, who are living in socio-economically challenged communities where English is likely not their first language.
The SOLUTION
Agency Creative developed a fun and highly visual creative approach to helping people clearly understand tips and tricks for how to keep their children safe in various situations including home safety, pool safety, gun safety, fire safety and others. The campaign was bilingual so as to clearly communicate across all of North Texas’ diverse communities. The campaign include dozens of materials including tip sheets, brochures, hospital signage, van wraps, donor materials, and more.
“Agency Creative has created a colorful multi-channel hospital marketing campaign using fun cartoon injury monsters and adorable children to illustrate everything from bicycle safety and household injury prevention, to how to choose the best car seat for your child.”
Claudia Romo, MSSL, CPSTI, CHWI
Director – Health Literacy, Injury Prevention Service, Children’s Health
The RESULTS
Children’s Health saw an approximate 23% decrease in safety incidents year-over-year within the DFW communities surveyed that had been exposed to the new campaign message.
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