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Janie’s Cakes is a well-established bakery located in Tyler, Texas. Their specialty pound cakes, varying in flavor from carrot, cinnamon, and even some boozy flavors, are made completely from scratch with all-natural ingredients and lots of love, just how Janie’s great-grandmother taught her.

The CHALLENGE

Janie’s Cakes developed quite the large following for a single location bakery in a tiny East Texas town, and they wanted to amplify that sentiment online. To do so, they needed a new brand, fresh photography, and a viable, scalable ecommerce channel. Janie’s Cakes reached out to Agency Creative to help in all aspects.

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The SOLUTION

Agency Creative brought the cakes and treats to life using natural lighting, wood tabletops and propping that made you feel like you were baking and hosting at home. While maintaining the sweet and southern culture of Janie’s Cakes, we updated the logo using the shape of the iconic cakes and a custom, hand-lettered font that can resonate with a larger audience. Using the updated photography and branding, the website ties it all together with their signature blue, yellow, and white stripes while delivering an intuitive and user-centric ecommerce experience. The website features multiple homepage banner images that are swapped out for various upcoming holidays and occasions. These chosen images go hand-in-hand with the year-round digital campaigns and email marketing tactics to drive traffic to the website.

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“We have always enjoyed our partnership with Agency Creative and they have really helped move our organization in an exciting new direction.”

JANIE CLAPP
FOUNDER & OWNER OF JANIE’S CAKES

The RESULTS

The chosen upgrades and campaign tactics proved to be successful, as Janie’s Cakes saw a 400% increase in website traffic and online conversion reached 50% during the holidays.

57
DECREASED COST PER LEAD
118
IMPROVEMENT IN CONVERSION RATES

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