Omni Logistics seamlessly brings together the combined expertise of three of the world’s most respected logistics providers. Omni Logistics, a leader in custom white glove delivery. JSI, an international specialist in value-added logistics. And Trans-Expedite Incorporated, a specialist in expedited delivery of time sensitive cargo. This newly integrated world-class juggernaut prides itself in providing the best in custom end-to-end supply chain solutions, featuring expedited delivery and white glove care.
The CHALLENGE
Omni needed an out-of-the-box, swing-for-the-fences marketing program that could clearly communicate the combined strength of this newly merged entity. The message had to be clear, impactful and compelling to its internal audience, existing clientele and prospective customers. The new brand would be known simply as Omni Logistics–a global provider of quality logistics, dependable transportation, predictable distribution and outstanding warehousing solutions.
The SOLUTION
Agency Creative developed a multi prong strategy positioning Omni as the “All In” global provider of tailor-made, end-to-end logistics solutions, dedicated to putting customers first. This powerful marketing campaign included a clearly defined mission statement, sleek new logo, enterprise website, internal launch plan and more.
The RESULTS
The new brand identity and messaging recently launched with the website overhaul and digital campaign. While the results are still coming in we’re happy to report that the new website was recognized by the Marcom Awards for outstanding work that resulted in their highest honor with a Platinum trophy.
