Omni Logistics seamlessly brings together the combined expertise of three of the world’s most respected logistics providers. Omni Logistics, a leader in custom white glove delivery. JSI, an international specialist in value-added logistics. And Trans-Expedite Incorporated, a specialist in expedited delivery of time sensitive cargo. This newly integrated world-class juggernaut prides itself in providing the best in custom end-to-end supply chain solutions, featuring expedited delivery and white glove care.
Omni needed an out-of-the-box, swing-for-the-fences marketing program that could clearly communicate the combined strength of this newly merged entity. The message had to be clear, impactful and compelling to its internal audience, existing clientele and prospective customers. The new brand would be known simply as Omni Logistics–a global provider of quality logistics, dependable transportation, predictable distribution and outstanding warehousing solutions.
Our challenge was to find a way to bring three distinct legacy brands together under one roof. It required paying homage to all the people and hard work that built each of those brands, in a way that was both respectful to the past and forward-looking. Agency Creative hit it out of the park for us. The new brand tells a story of bringing several entities together, hinting at the strategic intent of the company, and provided a highly recognizable mark that has already yielded many positive outcomes for Omni. Thank you, Agency Creative, for providing us with the elements we needed to execute a consistent brand across multiple platforms!