Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas

Omni Logistics seamlessly brings together the combined expertise of three of the world’s most respected logistics providers. Omni Logistics, a leader in custom white glove delivery. JSI, an international specialist in value-added logistics. And Trans-Expedite Incorporated, a specialist in expedited delivery of time sensitive cargo. This newly integrated world-class juggernaut prides itself in providing the best in custom end-to-end supply chain solutions, featuring expedited delivery and white glove care.

The CHALLENGE

Omni needed an out-of-the-box, swing-for-the-fences marketing program that could clearly communicate the combined strength of this newly merged entity. The message had to be clear, impactful and compelling to its internal audience, existing clientele and prospective customers. The new brand would be known simply as Omni Logistics–a global provider of quality logistics, dependable transportation, predictable distribution and outstanding warehousing solutions.

Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas
Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas

The SOLUTION

Agency Creative developed a multi prong strategy positioning Omni as the “All In” global provider of tailor-made, end-to-end logistics solutions, dedicated to putting customers first. This powerful marketing campaign included a clearly defined mission statement, sleek new logo, enterprise website, internal launch plan and more.

Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas
Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas
  • Our challenge was to find a way to bring three distinct legacy brands together under one roof. It required paying homage to all the people and hard work that built each of those brands, in a way that was both respectful to the past and forward-looking. Agency Creative hit it out of the park for us. The new brand tells a story of bringing several entities together, hinting at the strategic intent of the company, and provided a highly recognizable mark that has already yielded many positive outcomes for Omni. Thank you, Agency Creative, for providing us with the elements we needed to execute a consistent brand across multiple platforms!

    Barry N. Stephens | Omni Logistics Vice President, Business Development
Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas
Omni Logistics marketing - Dallas Marketing Agency - Dallas Advertising Agency - Agency Creative Dallas

The RESULTS

The new brand identity and messaging recently launched with the website overhaul and digital campaign. While the results are still coming in we’re happy to report that the new website was recognized by the Marcom Awards for outstanding work that resulted in their highest honor with a Platinum trophy.

Dallas Agency Wins 3 MARCOM Advertising Awards | Agency Creative
65
INCREASE IN BRAND AWARENESS YOY
73
INCREASE IN WEB TRAFFIC

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