As a family-owned grocery store with 8 locations in Oklahoma and 1 in Arkansas, Pruett’s Food specializes in providing high quality service to their customers. Known for their top choice meats, superior fruits and vegetables, and knowledgeable customer service, Pruett’s Food has built a thriving business out of being not bigger, but better than the big box grocery stores.
The CHALLENGE
Pruett’s Food had struggled to enter the online shopping space in a way that would exceed the level of service major stores like Walmart and Target can deliver. Known for their high-touch customer service in-store, Pruett’s needed a partner to help them communicate how they’re bringing that same white glove service to the online experience.
The SOLUTION
Step one was to build a phased plan that would clearly communicate Pruett’s point of difference: their vast knowledge and impeccable service. As such, Pruett’s Food is the only local grocery store hiring and training employees specifically to be experts at making the best selections for online customers.
PHASE 1
This was a teaser campaign.
PHASE 2
We launched online shopping and several activations.
PHASE 3
We will introduce the Pruett’s Personal Shoppers as the “ProFRESHionals” that they are.
TEASER PHASE
We created buzz about the online shopping experience through simple, yet impactful, visuals and headlines across outdoor, social, digital media, print and CRM.
LAUNCH PHASE
We launched the much-anticipated online shopping experience with an integrated campaign that featured video, social, digital media and much more.
4TH of JULY
MINI-CAMPAIGN
We created buzz about the online shopping experience through simple, yet impactful, visuals and headlines across outdoor, social, digital media, print and CRM.
AMERICAN RANCHER
AWARENESS
American cattle ranchers are being squeezed out by the big chains trying to save a buck buying imported beef. To bring awareness to the problem and celebrate Pruett’s Food commitment to buying only 100% American beef, we launched a mini-movement to help save local ranchers.
FINAL PHASE
With the awareness building, the backend mechanics working flawlessly and customers already abuzz about Pruett’s superior online shopping experience, the pump is primed to introduce the final piece of the campaign…the Pruett’s ProFRESHional Shopper, launching in Q4 2020.
“Agency Creative has done an outstanding job throughout this entire partnership. They have helped align our team to work toward a solid direction, and we are already seeing the positive results of that. We really appreciate the level of effort that goes into every project they work on. We wouldn’t be where we are today without their help.”
RAY PRUETT
OWNER
The RESULTS
We’re still in the 2nd phase (of 3) of the campaign, but the initial stats are already showing promise as we continue to work toward phase 3. The marketing efforts in place have significantly improved Pruett’s Food’s overall influx of online orders as we’ve watched the averages grow month over month, and customers are responding positively to this new personal shopper online experience.
