Agency Creative repositioned and rebranded this innovative SaaS provider in the healthcare purchased services category
Our objective was to elevate the brand credibility and expertise of their break-through technology. Their platform empowered clients with the knowledge and solutions to reduce significate spending within their network. The technology was able to analyze the client’s data and provide insight within only days. Because of this, it raised doubts about the credibility of the technology. Thus, the messaging and branded had to balance the sophistication of their innovative technology.