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As the digital marketplace expands and evolves, many organizations are diving into the world of behavioral data targeting to better define and capture their target

Agencies and clients alike generally view advertising awards as validation of the work, a retention and recruitment tool, and a way for agencies to move

Imagine you are walking down Main Street in Healthcare Town, USA. Stores of all sizes are all around you. The big box stores draw your

Because of the major growth of Hispanics in our state, it is important to understand this audience and their healthcare needs. Even with the quickly

Recently, I read that 82% of smartphone users research on their phones BEFORE purchasing in store. I was likely one of those people, reading that

Healthcare marketing is reactive by nature. People don’t search symptoms until they have them. They don’t think about emergency care until they break something. While

Have you left a particular meeting not knowing what a word meant? We created this blog full of digital and social media terms with definitions

The term Hispanic refers to people whose origin is Mexican, Puerto Rican, Cuban, Spanish-speaking Central or South American. A total of 21 countries. But sadly,

It’s been said that the more time you spend at a certain place, the more you become “from” that place. You get so ingrained in

Social media platforms like Facebook, Twitter and Instagram exist for one reason. And that’s to share our real-life moments. The good, the bad and the