Boring Brand Image

Content Marketing for Boring Brands

How do you create engaging content for a product or service that is…well…really boring? Or maybe not full-bore boring, just abstract, abstruse or intangible. Here are eight handy rules to

Content Marketing 101

Content Marketing 101

What exactly is content marketing? Let’s start with what it’s not. It’s not a sales pitch. It’s not advertising. And it is just barely marketing.

To Blog or Not to Blog?

In 2010, about 50 percent of all Fortune 500 companies maintained a blog on their company website. But the times, they are a’changin’. According to a study fielded by the