Agency Creative has been all around the world without ever leaving Dallas. It’s all a part of their ongoing relationship with CarlsonTM Restaurant’s brand T.G.I. Friday’s®. The Dallas advertising agency has spent the past year working with their international marketing team to develop multicultural strategies and create effective in-store collateral and out of home advertising for these global promotions. Each international marketing campaign includes posters, outdoor, digital banners, e-blasts, menu inserts, buttons and more.
Friday’s® has restaurants from Egypt and Malaysia to Sweden and Singapore and beyond. The menus and marketing nuances can vary with each and every culture. Developing effective international marketing materials to work across the board can be a challenge.
“Our promotions need to translate into several dozen languages and even different alphabets,” explained Mimi Keller, T.G.I. Friday’s® Director of International Marketing Communications. “It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project.”
In the past year, Agency Creative has lent their talents to several international marketing promotions and events. An Oktoberfest promotion, a Late Night promotion, Game-watching events and the launch of the Friday’s Super Foods menu, just to name a few.
“Friday’s® is a terrific brand,” said Mark Wyatt, President of Agency Creative. ”We are honored to be included among the great ad agencies that have had the privilege to serve them. ”