TGI Fridays international Marketing Gets Big Boost

Agency Creative goes Global with TGI Friday’s

By Agency Creative
February 7th, 2012

Agency Creative has been all around the world without ever leaving Dallas. It’s all a part of their ongoing relationship with CarlsonTM Restaurant’s brand T.G.I. Friday’s®. The Dallas advertising agency has spent the past year working with their international marketing team to develop multicultural strategies and create effective in-store collateral and out of home advertising for these global promotions. Each international marketing campaign includes posters, outdoor, digital banners, e-blasts, menu inserts, buttons and more.

Friday’s® has restaurants from Egypt and Malaysia to Sweden and Singapore and beyond. The menus and marketing nuances can vary with each and every culture. Developing effective international marketing materials to work across the board can be a challenge.

“Our promotions need to translate into several dozen languages and even different alphabets,” explained Mimi Keller, T.G.I. Friday’s® Director of International Marketing Communications. “It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project.”

In the past year, Agency Creative has lent their talents to several international marketing promotions and events. An Oktoberfest promotion, a Late Night promotion, Game-watching events and the launch of the Friday’s Super Foods menu, just to name a few.

“Friday’s® is a terrific brand,” said Mark Wyatt, President of Agency Creative. ”We are honored to be included among the great ad agencies that have had the privilege to serve them. ”

VIEW THE CAMPAIGN »

Agency Creative has been all around the world without ever leaving Dallas. It’s all a part of their ongoing relationship with CarlsonTM Restaurant’s brand T.G.I. Friday’s®. The Dallas advertising agency has spent the past year working with their international marketing team to develop multicultural strategies and create effective in-store collateral and out of home advertising for these global promotions. Each international marketing campaign includes posters, outdoor, digital banners, e-blasts, menu inserts, buttons and more.

Friday’s® has restaurants from Egypt and Malaysia to Sweden and Singapore and beyond. The menus and marketing nuances can vary with each and every culture. Developing effective international marketing materials to work across the board can be a challenge.

“Our promotions need to translate into several dozen languages and even different alphabets,” explained Mimi Keller, T.G.I. Friday’s® Director of International Marketing Communications. “It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project.”

In the past year, Agency Creative has lent their talents to several international marketing promotions and events. An Oktoberfest promotion, a Late Night promotion, Game-watching events and the launch of the Friday’s Super Foods menu, just to name a few.

“Friday’s® is a terrific brand,” said Mark Wyatt, President of Agency Creative. ”We are honored to be included among the great ad agencies that have had the privilege to serve them. ”

VIEW THE CAMPAIGN »


Recommend this article:

Agency Creative has been all around the world without ever leaving Dallas. It’s all a part of their ongoing relationship with CarlsonTM Restaurant’s brand T.G.I. Friday’s®. The Dallas advertising agency has spent the past year working with their international marketing team to develop multicultural strategies and create effective in-store collateral and out of home advertising for these global promotions. Each international marketing campaign includes posters, outdoor, digital banners, e-blasts, menu inserts, buttons and more.

Friday’s® has restaurants from Egypt and Malaysia to Sweden and Singapore and beyond. The menus and marketing nuances can vary with each and every culture. Developing effective international marketing materials to work across the board can be a challenge.

“Our promotions need to translate into several dozen languages and even different alphabets,” explained Mimi Keller, T.G.I. Friday’s® Director of International Marketing Communications. “It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project.”

In the past year, Agency Creative has lent their talents to several international marketing promotions and events. An Oktoberfest promotion, a Late Night promotion, Game-watching events and the launch of the Friday’s Super Foods menu, just to name a few.

“Friday’s® is a terrific brand,” said Mark Wyatt, President of Agency Creative. ”We are honored to be included among the great ad agencies that have had the privilege to serve them. ”

VIEW THE CAMPAIGN »

Leave a Reply

You must be logged in to post a comment.

-->

News

Direct Care Staffing Announces New Partnership with Agency Creative

Agency Creative Partners with Direct Care Staffing

Posted on:

Agency Creative is proud to announce our partnership with Direct Care Staffing. Seeking to be DFW’s most reliable source for Certified Nursing Assistants (CNA), DCS serves as both a commodity and a resource for staffing CNAs in roles from home health caregivers to hospitals of many sizes.

Read More »

Blog

Unbounce CTA Conference Highlights Pt 2 | Agency Creative

CTA Conference 2017 Highlights

Part 2

Posted on:

In case you missed last week’s post Agency Creative sent one of their own to Vancouver, Canada to hear from the best of the best at Unbounce’s Call to Action Conference. Last week she shared some of her favorite quotes from the conference here for us all! Today we are sharing more of her favorites! Check back next week for part three. There’s simply too much goodness for one post!

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.