In Q1, Agency Creative launched a TV campaign for long-standing client and Lifeline phone provider, Assist Wireless. The three-spot series focuses on Assist Wireless’ superior Lifeline services. As a Lifeline provider, Assist Wireless caters to a segment of the market eligible to receive government benefits that reduce the monthly cost of a wireless service. A segment that is often overlooked and undervalued, Assist Wireless believes in providing the amenities of a big name carrier with more flexibility than their Lifeline competitors.
Each spot is airing in Assist Wireless’ Oklahoma markets and features Stacy, a wireless shopper, looking to make a connection with her perfect Lifeline provider. The retro-themed set throws a nod to the popular 1960s show, The Dating Game, where Stacy asks Assist Wireless and ‘the other guys’ questions about their product and services. The obvious match being with Assist Wireless, whose Love Your Phone program offers the latest phones at top LTE speeds for an affordable price.
Love Your Phone
“Agency Creative has been a critical component in the growth and success of our organization,” said Jordan Axt, Sr. Director of Marketing for Assist Wireless. “From our website, SEO, and SEM strategies, to our TV ads and automated lifecycle marketing, Agency Creative has meticulously managed every aspect of the project. Their willingness to serve us seems boundless and their standard for excellence is set high.”
Agency Creative cast their success in bronze with Jordan and the Assist Wireless team. The Love Your Phone campaign was honored with a bronze Telly in the telecommunications and internet service category at the 38th Annual Telly Awards. The Tellys honor excellence in videos and television across all mediums.