How Hotels Can Better Market to Millennials
For years, hospitality marketing catered to the baby boomer business traveler. We used airline points, reward programs and fresh-baked cookies to lure this loyal road warrior as they flew from business meeting to business meeting. But today, the target audience is shifting to the millennial. Marketing to millennials is a different beast.
Facebook. Should Hotels Check In or Check Out?
Facebook has once again “tweaked” their algorithms. The result? Only about 2 percent of those who “like” a brand’s page will ever see its post in their feed. So should a hotel brand still bother to invest marketing time and energy into this social network giant? The short answer is yes. Where else would you […]
Agency Creative launches DFWHC Foundation’s North Texas C-diff Awareness Campaign
Agency Creative has just launched a new integrated health awareness campaign for Dallas-Fort Worth Hospital Council Foundation (DFWHC Foundation).
National Online Automotive Company puts Agency in Driver’s Seat
A Fort Worth-based online automotive company has named Agency Creative their agency of record. This new online concept is challenging old auto sales paradigms, leveraging the power of the web and looking for new ways to make car buying a more pleasant and productive experience.
Anatomy of a Successful Medical Marketing Campaign
Ready for an anatomy lesson on how to market your medical practice? Here it is.