7 Ways to Convince Your CEO to go Social
Fear of the unknown. Seemingly intangible ROI. Determining how much resource needs to be deployed. Each of these may be a reason why your CEO is hesitant to join the ever-evolving world of social media. However, your boss may be doing more damage to the business by staying out of the online conversation. Toyota’s National […]
Can Clark Kent Marketing Build A Superman Brand?
We all know the answer. Mild-mannered marketing never produces super hero-size results. And yet, one marketing director after another has taken a modest marketing budget and spent it in modest ways hoping to leap tall buildings at a single bound. Just not gonna happen. Clark Kent advertising tactics won’t get a brand off the ground.
QR Codes Hit the Streets
Improve your mobile marketing strategy and your tan. Let’s all take a trip to Rio de Janeiro. It’s a city known for sandy beaches, skimpy bikinis and the biggest Jesus you ever saw. It’s also a city famous for its dazzling op-art sidewalk mosaics. Lately, these edgy Brazilians have taken things to mobile marketing to […]
Is P-commerce A Real Thing?
So here’s the question: is Pinterest a potential tool in a marketer’s social media strategy toolbox? Or is it just another giant time suck courtesy of the Internet? Is it a social media strategy goldmine or swirling vortex of mind-numbing eye-candy that allows us to “pin” away our weekends in lieu of signing up for […]
Change Your Shoes with Instagram
Instagram has been one of the true standouts in the realm of mobile application development. This hip little app has transformed our sharp, digital photos into fuzzy vintage snapshots complete with psychedelic flesh tones and yellow-orange light leaks. But now, big brands like Nike are taking Instagram to the next level.
Agency Creative Helps PointHR Rebrand Their Company
PointHR has tapped Agency Creative, a top Dallas branding agency, to initiate a strategic brand positioning and development process for their dynamic, growing company.
Google+ Gets a Facelift
Digital marketing firms are beginning to realize that Google+ is more than simply a Facebook wannabe late to the dance. Sure, the new Google+ redesign does seem to perpetuate the notion that Google+ is that girl with poor self-esteem that goes into the med spa asking for Angelina Jolie’s pouty lips and Carey Mulligan’s latest […]
Better Understanding the Mobile Searcher’s Purchase Cycle
Mobile web development should never be done in a vacuum. Understanding how mobile searches impact the purchase cycle is fundamental to developing effective mobile apps, mobile sites, mobile maps and mobile PPC ads. Recently, a study conducted in the United Kingdom probed the U.K. mobile searcher’s purchase cycle. The study shows that U.K. consumers are […]
Social Media Strategy: Unleashing your Business Toolbox
Ten years ago, there was no such thing as a social media strategy. There were blogs about gardening and navel gazing and embryonic oddities like MySpace where millennials could share indie music and hang out. But social media was just not seen as a business tool. A decade later, the world of social media encompasses […]
Do Facebook “likes” impact business results?
Social media is tricky business. Just ask any Social Media Agency. And even though most businesses are quick to set up a Google+ or Facebook page, they aren’t always sure why they are doing this. The unspoken question is this: does social media do anything positive for my business or am I just trying to […]