Agency Creative garners Telly Award for YMCA Campaign
Agency Creative has snagged another coveted advertising award. This one is for last year’s YMCA membership drive. The 2012 effort has earned the Agency Creative team a bronze Telly in the not-for-profit advertising campaign category.
Twitter Faces the Music
Social Media Strategy just received another shock to the system: the launch of Twitter #Music. Essentially, Twitter #Music is a music app that leverages social media to help folks discover new songs, new albums, new artists. Sounds familiar? Right. Twitter #Music is delicately treading on Spotify’s toes. But there’s a major difference. Spotify limits the […]
Mining Big Data
The big news at this year’s South by Southwest, Austin’s annual music and digital media marketing festival, was Big Data. The term deals with the collection of data sets so large and complex that it eludes our current tools of collection and analysis. Digital Media Marketing gurus, analysts and eggheads discussed the implications of this […]
Facebook makes its Home with Android
Stop the presses! Smartphones are about to be socialized. As is his habit, Facebook founder Mark Zuckerberg is about to take social media strategy and social networking down a whole new trail. It’s called Facebook Home, an enterprise between Google-owned Android and Facebook. “You’re going to be able to turn your Android phone into a […]
Twitter TV: The Next Big Thing in Social Media Strategy
Since its inception, Twitter has proven itself a game changer in social media strategy. It has quickly become the essential social media sidekick for any major television event. From Presidential inaugurals to Super Bowls to the Oscars, the social media elites have used their tweets to comment on Michelle Obama’s bangs, Joe Flacco’s fumbles and […]
Social Media Strategy Turns Snarky
Have you noticed? The increasingly snarky tone of more and more tweets? The multitude of mean girl comments on Facebook? The flamethrower tactics on marauding trolls lashing out at anything and everything? Bottom line is this: when people go online, they are not very nice.
12 Tips for Building Backlinks
Every website can benefit from a little extra link juice. Here are 12 tips to building backlinks:
Big Box Stores That Fit in Your Hand
It’s the Amazoning of America. Online shopping has put such a major dent in sales of brick and mortars that something has to be done.
Website SEO Content that Performs
Want your website to float to the top? The secret is quality website SEO content. So how do you get there from here? The first thing you need to do is discover what terms people are using to search your services/products. Once you determine the relevant keywords, then make sure the content on your site […]
Using Brand Strategy to Untangle the Omni-Channel Mess
Now, more than ever, brand strategy must extend beyond crafting a customer promise and a graphic standards template. Brand strategy experts must engage the consumer where they live and how they shop. Today’s shopper utilizes a sophisticated blend of Internet, mobile device and brick-and-mortar destinations. Trend analysts have coined the term “omni-channel shopping” to describe […]