How to Market Your Brand for the Holidays
As the holiday season is fast approaching, it’s crucial that your business makes a splash. It seems nearly everyone has a product or service for sale once December comes along! That’s precisely why transforming your brand is more important than ever.
Quality, not Quantity.
Want to make your marketing dollars go farther? Who doesn’t. Agency Creative has a few ideas on how to get more mileage from this year’s marketing budget.
New Digital Campaign for BuyBoard is Driving New Customers
BuyBoard is a national purchasing cooperative that provides governmental entities access to millions of products, competitively procured from more than 1,800 vendors.
Increasing Brand Awareness On A Budget
Every product or service has advertising or marketing budget restrictions. But you can create and increase brand awareness even without a big budget. Here are some ideas to start the process.
Positioning Strategies for Success
Whether your product or service is aimed at consumers or other businesses, how you are positioned in their minds is key to success. When consumers think of your brand, what is that image?
What is Programmatic Buying?
As more consumers spend time online, the way they purchase items becomes less linear and direct. They are more digitally influenced, and ads that can be tracked, tested, and revised in real time are more likely to produce results.
Guide to Media Buying 101
Some of us watch the Super Bowl for the game, and some of us watch for the commercials. The advertisers paid a lot to get them in front of Super Bowl viewers. How did it get there, and who made the decision?
Taking TASB National with BuyBoard
Agency Creative is pleased to announce our new partnership with the Texas Association of School Boards, a Texas-based non-profit that promotes educational excellence for Texas schoolchildren through advocacy, visionary leadership, and high-quality services to school districts.
Putting the Pieces Together with Brand Architecture
There are many marketing buzzwords bandied about without fully defining what they mean. Brand architecture is an elegant term that defines exactly what you would think: the structure for your brand that serves as the foundation everything else builds upon.
Understanding How Branding Plays into Business Success
Often, when you look at a product, the first thing that catches your eye is the branding. Consumers often have brands they are loyal to because of reputable branding. Brand recognition is what often encourages a purchase without hesitation.
