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Healthcare marketing is reactive by nature. People don’t search symptoms until they have them. They don’t think about emergency care until they break something. While

Does radio advertising actually work? The answer is a simple one: it depends. Some radio ads are catchy. Some radio ads are just annoying. Some

Today marks the one-year anniversary of Hurricane Harvey hitting the Texas coast. My personal experience in helping with rescues, affects me still to this day.

What if your company website actually became a revenue-producing website? If you would have described today’s online world to someone ten years ago, I’m not

What’s the question I hear most from chief marketing officers? What is your brand marketing process? And as much as I would like to think

There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There

Photo by Ethan Levitas As I wind down my last day at work this week and prepare for the July 4th holiday, I join with

We live in a time of rapidly changing technology and behavior. Maybe you haven’t noticed it yet. But, odds are, your company’s website mobile traffic

Doing the right thing is typically not the easiest solution. It can cost you more time, less profit, or make you at odds with the

You may be asking, “What is effective integrated advertising?” That’s a fair question.