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Today, many companies are fighting an uphill battle of achieving their marketing and sales goals. We are all busy with day-to-day responsibilities. So, pausing to

Imagine you are walking down Main Street in Healthcare Town, USA. Stores of all sizes are all around you. The big box stores draw your

Because of the major growth of Hispanics in our state, it is important to understand this audience and their healthcare needs. Even with the quickly

Healthcare marketing is reactive by nature. People don’t search symptoms until they have them. They don’t think about emergency care until they break something. While

Does radio advertising actually work? The answer is a simple one: it depends. Some radio ads are catchy. Some radio ads are just annoying. Some

Today marks the one-year anniversary of Hurricane Harvey hitting the Texas coast. My personal experience in helping with rescues, affects me still to this day.

What if your company website actually became a revenue-producing website? If you would have described today’s online world to someone ten years ago, I’m not

What’s the question I hear most from chief marketing officers? What is your brand marketing process? And as much as I would like to think

There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There

Photo by Ethan Levitas As I wind down my last day at work this week and prepare for the July 4th holiday, I join with